SUBWAY®

Acquired in 2016 as an underperforming unit. Rebranded, repositioned & sold in 2020 with +120 % value growth.
Market
Gastronomic
Status
Exit
Increased
Total value increased by 120%

About the projects

In 2016, the GRAU Group acquired the Subway® Cubicon branch, which at the time had a low value and was unable to make a profit. In 2017, the company underwent a significant rebranding and remarketing.

Its total value increased by 120% in 2019. In 2020, Subway® Cubicon was sold with a comprehensive marketing plan and a new business model.

Increase in the company's revenue by

↑ 120 %